Creating a brand experience that builds trust

Dale McIntyre

Price is no longer top dog in B2B purchasing decisions — by 2020, customer experience will outrank price as a determining factor when consumers choose a brand. The upshot of this claim is that trust, not price, is now the most important indicator of the strength of your relationship with your customers. When your customers… [ Read more ]

Fostering a Mindset of Discovery

Dale McIntyre

In the context of leading people, a mindset of discovery is embodied by the belief that we are better together. Expanding perspectives and exploring differing views are important aspects of running a successful business. Open-mindedness and curiosity often lead to calculated risk-taking, one of the hallmarks of innovation. In fact, these two characteristics were among… [ Read more ]