Creating a brand experience that builds trust

Dale McIntyre

Price is no longer top dog in B2B purchasing decisions — by 2020, customer experience will outrank price as a determining factor when consumers choose a brand. The upshot of this claim is that trust, not price, is now the most important indicator of the strength of your relationship with your customers. When your customers… [ Read more ]

Fostering a Mindset of Discovery

Brandon Heffernan

In a business context, fostering a mindset of discovery starts with the belief that we are better together. Expanding our perspectives and exploring differing views are important aspects of personal and professional growth. The benefits of this growth extend beyond the individual and group dynamics to the broader enterprise and beyond. Curiosity may be the… [ Read more ]