4 Ways to Reach a New Audience

Dale McIntyre

[From Entrepreneur.com…] Because we live in an experience-based economy, it doesn’t matter if you’re designing your customer experience intentionally or not: You’re still delivering one. Messaging plays a major role in reinforcing or diluting that experience. Here are four steps you can take to help your business appeal to new demographics. 1. Develop robust personas…. [ Read more ]