Pharos Named One of the Best Companies to Work for in New York

Brandon Heffernan

Pharos is happy to announce that it has been named one of the “Best Companies to Work For in New York State” for 2018. A group of employees attended a public awards dinner in Albany, New York, where Pharos was honored among other companies in the small employers category. A publication profiling all winning organizations… [ Read more ]

4 Habits Of Socially Responsible Businesses

Dale McIntyre

There’s a growing trend of businesses taking on social responsibility measures, but not always for the right reasons. Some organizations use social consciousness and sustainable methodologies as a marketing tool or to check a box for the annual report, but many more are authentically concerned with using their business to help people and the environment…. [ Read more ]

4 Ways to Reach a New Audience

Dale McIntyre

[From Entrepreneur.com…] Because we live in an experience-based economy, it doesn’t matter if you’re designing your customer experience intentionally or not: You’re still delivering one. Messaging plays a major role in reinforcing or diluting that experience. Here are four steps you can take to help your business appeal to new demographics. 1. Develop robust personas…. [ Read more ]

Lessons Learned From Our B Corp Certification

Dale McIntyre

“Leaders aren’t born; they are made. And they are made just like anything else, through hard work.” Those are Vince Lombardi’s words, but I can relate. Leading Pharos through the rigorous B Corp certification process changed our company’s profile and had a profound effect on the way I approach leadership. Leading an organization through a… [ Read more ]

Creating a brand experience that builds trust

Dale McIntyre

Price is no longer top dog in B2B purchasing decisions — by 2020, customer experience will outrank price as a determining factor when consumers choose a brand. The upshot of this claim is that trust, not price, is now the most important indicator of the strength of your relationship with your customers. When your customers… [ Read more ]

Fostering a Mindset of Discovery

Dale McIntyre

In the context of leading people, a mindset of discovery is embodied by the belief that we are better together. Expanding perspectives and exploring differing views are important aspects of running a successful business. Open-mindedness and curiosity often lead to calculated risk-taking, one of the hallmarks of innovation. In fact, these two characteristics were among… [ Read more ]

Three Ways to Help Ensure Successful Change Management Outcomes

Dale McIntyre

For a company to prosper, it must be willing to continually evolve. The more a company embraces change, the better its chances of success. Most business leaders understand this, but when the time comes for real change to be made, many fail to consider the effects of these adjustments on the company as a whole…. [ Read more ]

The Pharos and HP Partnership Continues to Shine

Brandon Heffernan

Pharos was recently presented with its fourth straight Quality Excellence Award at the 2016 HP Partner Conference. We are pleased and thankful to be recognized in this way by HP, and we will continue to work hard to exceed the expectations of our partners. In the words of Ed Wingate, Vice President & General Manager… [ Read more ]

Leading in the Business of Change

Kevin Pickhardt

A few years ago, we asked some of our customers a simple question, “What has Pharos helped you to achieve?” Most of them easily recognized that we help them save money. While that’s an inevitable result of working with Pharos, we sought to understand on a deeper level what it is that really drives that… [ Read more ]

Discovering a Recipe for Success

Kevin Pickhardt

We live in a world in which one need not travel far to get advice on just about anything. In fact, Google suggests more than 809,000,000 web sites as sources for advice. Over 11,000 new business books are published each year. So, surely in the last 20 years we have created a much smarter business… [ Read more ]