Embed Sustainability Into Your Company’s DNA

Dale McIntyre

Dale McIntyre

Vice President | Marketing, Sustainability

BEFORE JOINING PHAROS, Dale brought his energy and creative vision to Kodak (while dreaming of being a professional baseball player). Author of over 160 US Patents, Dale has a knack for translating technology into the language of business, and vice versa. He has helped lead Pharos in exciting new directions, from bringing fresh clarity to the Pharos brand to being the driving force behind the company’s recent recognition as a certified B Corp.

An avid explorer, Dale has hiked all 46 High Peaks in the Adirondack Mountains and savors the solitude of wilderness settings while camping, hiking and canoeing with his wife, three boys and friends. His passion for sustainability is driven by a strong sense of stewardship and is evident in his approach to his varied personal pursuits.

“Pharos values my passion for learning and creativity, for applying the skills I have acquired to a new set of challenges. I enjoy the process of growing the business and the flexibility afforded to me to get it done.”

Millennials put their money where their beliefs are. Two out of three say they’re willing to pay higher prices for products and services from socially and environmentally conscious businesses. For obvious reasons, consumer trends like this catch the attention of business leaders. In recognition of the shifting priorities and corresponding customer loyalty, more and more businesses are making sustainability a strategic priority. The number of companies reporting on sustainability quadrupled between 2011 and 2015.


That said, integrating sustainability into the corporate mindset can be difficult for some businesses to maintain long-term. Twenty-eight of the companies on Radley Yeldar’s 2015 list of top 100 companies for social purpose failed to earn a spot on the 2016 list. This may be due in part to a widening field of companies to recognize, but there’s also a common thread: When it comes to sustainability, you can’t succeed by merely talking the talk.

Authenticity Is Critical

To be successful, corporate sustainability efforts require buy-in up and down the org chart and a strong focus on integrating policies and practices into the company’s culture and day-to-day operations. Patagonia is an excellent model for how to weave sustainability into your company’s DNA. Their commitment to reducing consumption is more than a slogan. They back up their ads discouraging customers away from unnecessary purchases with programs to repair (versus replace) Patagonia products.

Granted, Patagonia sets a high bar that may not be realistic for many companies, but the point is to define a path that’s right for your company. Doing so requires organizational commitment and employee engagement, and business leaders hold the key. Lead by example to inspire employees to want to be part of something that serves the triple bottom line; this is how sustainability becomes a permanent part of your company’s culture.

Here are three simple tips to help you to successfully integrate sustainability into your company’s brand:

Read the full article at CEO.com >>

Let us help you establish more mindful and sustainable printing habits in your organization. You’ll be surprised to see how much more efficient your printing operations can be and how much money you can save your organization every year. Start the conversation today!

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