Pharos Systems and Cranel Announce Strategic Partnership

Pharos Systems and Cranel are pleased to announce a strategic partnership that will enable Cranel to distribute Pharos print management solutions through their extensive network of value-added resellers (VARs) and office equipment dealers (OEDs).

This agreement makes Cranel the primary distributor of the Pharos Cloud printing platform to the VAR and dealer market and the main Pharos Beacon Authorized Solution Center in North America.

Pharos is the leading provider of print management software and services for large global enterprises. With the Pharos Cloud, Pharos extends its experience and expertise to the broader market. This agreement will enable both Cranel and Pharos to deliver multi-tenant cloud printing in the SMB market, which is increasingly seeking to eliminate printing infrastructure in favor of specialized cloud services.

Cranel’s partners and customers can now take advantage of Pharos’ growing array of cloud print management services, including:

  • Beacon Analytics, which provides comprehensive print data analytics on demand so that organizations have the insights they need to manage print efficiently, drive down costs, and continually optimize their printing environment.
  • Beacon Mobile Print, the fastest and easiest way for companies to secure their office printing workflows. Employees can submit print jobs from any location and then print their documents securely at the office.
  • Beacon Sentry Print, a simple and user-friendly way for organizations to secure their printers, MFDs, and document output workflows via the cloud. Companies can now eliminate their print servers for an immediate and significant ROI. Sentry Print supports all network types, including Zero Trust (Internet-only) networks.

“The combination of Pharos Beacon and Cranel’s outstanding operational and business excellence will bring great value to our clients. We chose Cranel as our partner because of our shared vision of innovation and unparalleled customer experience,” said Sriram Atchutuni, SVP of Global Sales and Marketing at Pharos Systems.

The agreement will help expand Cranel’s technology portfolio in the Print Infrastructure as a Service market, in which Pharos already secures over half a million devices globally.

“Cranel continues to look at solutions that provide our channel partners with technologies the end-user community demands,” says Scott Slack, VP of Marketing and Support. “Partnering with Pharos and offering their Beacon cloud platform gives our partners a robust cloud print management solution to enhance their customer service while also addressing the elimination of infrastructure for the end-user.”

Cranel logo

About Cranel, Inc.

Cranel is a distributor of document, check and print management technologies—hardware, software, and services—helping businesses simplify processes and gain operational efficiencies. Cranel supports Independent Software Vendors, Office Equipment Dealers and Value-Added Resellers across multiple industries. A resource and advocate to channel partners, both manufacturers and customers, Cranel provides value-adds that include extensive distribution experience, technology knowledge, commitment to service and in-depth understanding of manufacturer business programs.

For more information, visit http://www.cranel.com.

About Pharos Systems

Pharos Systems International, a Certified B Corp, transforms print technology to meet the demands of a mobile and cloud-first world. Fortune 500 companies, leading educational institutions and leaders in the most regulated industries trust Pharos to make their office printing more secure, cost-effective, user-friendly, and sustainable.

For more information on this partnership, please contact Laura Makowski at (585) 939-7070.


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