Take Your Company’s Sustainability Program to the Next Level

Dale McIntyre

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Dale McIntyre

Vice President | Marketing, Sustainability

BEFORE JOINING PHAROS, Dale brought his energy and creative vision to Kodak (while dreaming of being a professional baseball player). Author of over 160 US Patents, Dale has a knack for translating technology into the language of business, and vice versa. He has helped lead Pharos in exciting new directions, from bringing fresh clarity to the Pharos brand to being the driving force behind the company’s recent recognition as a certified B Corp.

An avid explorer, Dale has hiked all 46 High Peaks in the Adirondack Mountains and savors the solitude of wilderness settings while camping, hiking and canoeing with his wife, three boys and friends. His passion for sustainability is driven by a strong sense of stewardship and is evident in his approach to his varied personal pursuits.

“Pharos values my passion for learning and creativity, for applying the skills I have acquired to a new set of challenges. I enjoy the process of growing the business and the flexibility afforded to me to get it done.”

Sustainability is a hot-button issue, and its importance is only growing. In 2011, just 20 percent of Standard and Poor’s 500 companies published environmental, social, and governance (ESG) reports; by 2013, that figure had risen to 72 percent.

People, Planet, Profit

Consumer preference is helping to drive this change. According to Nielsen, brands with a demonstrable commitment to sustainability grew by more than 4 percent globally in 2015, while their competitors grew by less than 1 percent. Moreover, 66 percent of people surveyed agreed they would be willing to pay more for sustainable goods.

One need only look at the backlash against Volkswagen — with sales declining across multiple markets following its 2015 emissions scandal — to see how damaging it can be to neglect or fake this commitment. In today’s market, accurate and detailed information on sustainability is no longer a competitive advantage; it’s a business essential.

It has other advantages, too. A McKinsey survey found that more than 90 percent of executives saw risk management as one of the primary triggers of their sustainability initiatives, with soaring commodity prices being a particular concern.

But while many companies have adopted eye-catching green initiatives, one of the simplest environmental and cost-saving solutions can be found closer to home: reducing office printing volume.

Read the full article on TriplePundit >>

Let us help you establish more mindful and sustainable printing habits in your organization. You’ll be surprised to see how much more efficient your printing operations can be and how much money you can save your organization every year. Start the conversation today!


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