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(585) 939 7000
4545 East River Road, Suite 210
West Henrietta, NY 14586 USA
139 Carlton Gore Road
Newmarket
Auckland 1023
New Zealand
1 Fusionopolis Place
#03-20 Galaxis (West Lobby)
Singapore 138522
Vision & Leadership
Vision & Leadership
Kevin programmed his first computer, an Ohio Scientific, in high school in 1979. The thrill of that experience started him down a path of continual discovery that he maintains to this day. A student of nearly everything in his life, Kevin believes strongly in the value of endless learning. He is constantly taking on projects around the house that begin with taking things apart that he may not be able to put back together. He often has a similar strategy with his golf swing.
Whether it’s alone or with friends, Kevin enjoys playing golf — something that he can never master. He is especially proud of his wife and two daughters and the laughter they share.
“I am most proud when I see my colleagues growing and enjoying life with each other, and when I hear that we have made life a little easier for our clients. It is my goal for Pharos to make a positive and lasting difference in the lives of everyone we touch. Anytime I see that promise being delivered it is a good day.”
Founder & Managing Director | New Zealand
Founder & Managing Director | New Zealand
Paul Reddy co-founded Pharos in Auckland, New Zealand and was the company’s first programmer. Today, Paul provides strategic leadership and guidance, ensuring that market trends become product reality, thereby maintaining Pharos’ reputation as a technology leader.
Outside of work, Paul is an accomplished athlete. In his youth, he represented Auckland in both badminton and tennis and was chosen to represent NZ Universities against Australia in badminton. He’s also a juggler and PADI dive master, and he holds a pilot’s license for a variety of small aircraft.
“Pharos is successful because it combines the right people, the right technology, and the right vision.”
Founder | Strategy and Innovation
Founder | Strategy and Innovation
Geoff founded Pharos with Paul Reddy in New Zealand in 1992 and led the company during its formative years from 1992 to 2001. Starting in 1994, he took Pharos on a global expansion, establishing partnerships with organizations in Australia, Europe, the UK, and the U.S., culminating in the incorporation of Pharos in the U.S.
Geoff’s leisure moments are typically spent watching cricket, rugby, and tennis. He seeks fellowship, enjoys learning and conversation, a top red wine, relaxing, reading a good book, and listening to classical music.
“ My fulfillment comes from being with others on a mission, enjoying their moments of discovery, and attaining the goal. ”
Finance & Administration
Finance & Administration
Armed with an MBA in Finance from RIT, Leann started her career at Coopers & Lybrand and joined Pharos in 2004 as our Chief Financial Officer. She also serves as a change management trainer, providing tools that strengthen individual and team performance and help people to effectively deal with change in its many forms.
Leann’s greatest joy is her daughter; there is nothing more fulfilling for Leann than experiencing each day through the wonderment of a child’s eyes. She holds a special place in her heart for the Flower City Downs Syndrome Network and Camp Good Days and Special Times. In 2012, Leann received the Financial Executive of the Year Award for small business awarded by the Rochester Chapter of Financial Executives International and the Rochester Business Journal.
“It is really cool to be a part of an organization that is building the bridge as we walk over it. The spirit of continued learning and growth is inspiring.”
Chief Customer Officer
Chief Customer Officer
Since 1980, Keith has done one thing, and he has done it really well — print. Keith went from big company executive at Kodak (1980-1996) to small company entrepreneur at PathForward (1996-2002). He co-founded PlanetPrint and then sold his two companies to Standard Register in 2002. At Standard Register, he built new business models, technology, processes and services, before buying a piece of the business back from Standard Register to merge with Pharos, bringing world-class software together with world-class services.
Keith is also an adjunct professor at RIT, runs a farm, and plays an active role in his church and the American Heart/Stroke Association. Most importantly, he does his best to look after his 7 grandchildren.
“Anyone can clean the center of a floor; it takes special care to clean the corners.”
Global Sales & Marketing
Global Sales & Marketing
Sriram Atchutuni has an MBA from the Simon School at the University of Rochester and an MS degree in Mechanical Engineering from the University of Utah. He has an extensive history in the technology space, most recently as a VP for the SimuTech Group, an engineering and technology services company distributed across several US cities.
Sriram enjoys traveling with his wife and two children, reading business books, watching movies and playing an occasional game of tennis with friends. He and his wife have a goal to visit all 50 US States and at least 25 countries before he turns 50.
“I truly enjoy building teams and growing people to realize and maximize their full potential.”
Enterprise Account Operations
Enterprise Account Operations
Mike has a long history of working with companies to help them solve their unique problems, and his passion for this work has only increased over time. Mike also enjoys fishing, camping, boating, spending time with his daughters, and coaching baseball.
“My consulting experiences have focused on analysis, determining the best solutions, and then helping clients to implement those solutions. Pharos is all about discovery and change management. It’s a match made in heaven. ”
Business Development - Print as a Service
Business Development - Print as a Service
Joe began his career as a software developer and later launched an IT consultancy in NYC, designing solutions for clients in several industries. Joe’s entrepreneurial experiences fueled a successful sales career in the document technologies space, and now he brings a career of innovation and expertise to Pharos, our partners, and customers.
Joe enjoys golfing & fishing, although he’s not very good at either. He really enjoys cooking and preparing meals for his family and friends. Originally from NYC, Joe lives with his wife and 3 children in New Jersey.
“I couldn’t be happier to be a part of Pharos. As a previous Pharos reseller, I knew I was joining an organization that is trustworthy and committed to all stakeholders: clients, partners, employees, and our communities. In my experience, those are the ingredients to lasting success.”
Global Research & Development
Global Research & Development
Julian studied computer science at Massey University in University in Auckland, New Zealand and has worked at all levels of technology ever since, from product design to development. He has played a central role taking many products from inception to commercial success. Product strategy and technical direction are Julian’s main focus today. In his extra time, he is studying Strategy and Innovation at Stanford University.
Julian enjoys cooking, the great outdoors and his family. He has an American wife and three children, and regularly travels between New Zealand and the US.
“I believe that customers, not technology, must be core to the product design process. Starting with the people is pivotal to uncovering ideas to delight those we serve.”
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